The use of QR Codes in print media marketing enables cutting-edge development in reaching the target audience and revenues. Thanks to this feature, customers are provided with a comprehensive and well-directed purchase experience. QR Codes help cover the space between the virtual and physical worlds, which is essential since both online and offline marketing is in a race to maintain their authenticity and relevance in the face of fast-advancing technological landscapes.

QR codes are an excellent method to provide more information without taking up excessive space.

According to data, the number of people who scanned QR Codes on smartphones in the United States in 2018 was 9.8 million. A large section of the general population knows how QR Codes function and is likely to scan them given the opportunity.

• Specific information on the product brand

The directly linked QR code on a brand's landing page can reveal in-depth information about the product or advertisement being displayed. This information can be presented as interactive pictorials, video clips, or mobile games; the possibilities are virtually endless.

Using QR Codes in print media advertising will assist marketers in increasing an engaging user experience since QR Codes correctly serve as a real-time connection to bridge the gap between the physical and virtual worlds. 

The 2011 advertising campaign for the luxury company Victoria's Secret used billboards that had QR Codes on them. Users were lured by the catchy advertisement to scan the QR code in the picture to discover the model's secret.

• Utilize multi-media material to improve how well audiences are engaged

Not only can the addition of a personalized QR Code to print media make it seem more visually attractive, but it also makes it actionable for marketers, allowing them to measure the effectiveness of the print media and assess the degree of interaction it generates. You can also create a QR code to facilitate the distribution of a variety of multimedia assets, including an interactive video and/or audio clip and PDF files that can convert PDFs to QR Codes, photos, and text with a high level of precision. Brands may more effectively communicate with their consumers on a broad scale by using multimedia QR Codes for print media. It also allows the audience to connect with the company's social media profiles with only a single scan. You may successfully engage your audience on Facebook, TikTok, and Twitter by generating a QR Code for each of these networks.

• To increase sales, try using more interactive marketing

Any print media advertising is suitable for having a QR Code affixed to it. Any print advertising may be elevated to a more impressive level using a QR Code. The campaign's overall appearance can be improved by making the commercial into one that is interactive. Customers may become more engaged in an interactive campaign that utilizes a QR Code if they are informed that they will get a gift or a voucher after scanning the code or that there is a special discount that is only available for scanners and so on.

For example, Users of Peapod's mobile app were given the ability to shop for food products by scanning barcodes beneath each product. Peapod is an online grocery retailer that operates in the Northeast and Midwest regions of the United States and provides home delivery services. After scanning the QR Code that was supplied in the advertisement, the transaction for the purchase of the food items was finished. These advertisements were distributed widely throughout the Northeastern and Midwestern regions of the United States.