Online advertising is the future of marketing, and more businesses are taking their promotions to the internet. By advertising digitally, you reach more people quickly, and you can easily measure the conversion rates of your efforts.

According to Statista, marketers will spend approximately $566 billion on digital marketing in 2022, and this figure is projected to rise to $700 billion by 2025. With such projections, we can confidently say that online advertising is the future of marketing. However, digital marketing is vast, and strategies that work for one business may not work for another.

Wondering which digital marketing strategies will work best for your company? This article highlights five online advertising strategies.

A High Converting Website

Consumer behavior has changed significantly over the years, and today, a person will check out your business online before deciding whether to buy from you or not. After they see your product on social media, in a TV ad, or in a Google ad, they will visit your website to learn more about the product and your brand.

Create a high converting website that encourages visitors to keep scrolling and exploring your offerings. Place your call-to-actions (CTAs) strategically to convert visitors to buyers. If you don't understand web design, hire a professional web designer.

Content Marketing

Content marketing is an umbrella term that entails creating and sharing content online. The content can be videos, blogs, podcasts, emails, images, memes, and ebooks. You can share the content on your website, social media pages, guest blogs, and video platforms.

For people to find your content, you need to put it before their eyes. This is where paid ads and search engine optimization (SEO) come in. SEO entails creating useful content that answers people’s questions and optimizing it for search engines by using keywords.

Pay-Per-Click (PPC) Advertising

Because you’re just starting out, you probably have a limited marketing budget. Pay-per-click advertising is an excellent option if you need a cost-effective advertising strategy. With it, you place ads on host websites and when people click on them, they get directed to your website.

You only pay the host website if an internet user clicks on your ad, so you don't waste any money on non-converting ads. Furthermore, you can measure the conversion rate by tracking the number of clicked ads and conversions. 

Influencer Marketing

Influencer marketing is similar to traditional TV adverts that feature celebrities promoting products to influence fans. However, with influencer marketing, the popular person endorses and mentions your product on social media platforms, blogs, vlogs, or podcasts.

Influencer marketing is relatively expensive because the more followers an influencer has, the higher their price tag. If you’re short of money and have positive equity in your vehicle, you can borrow an online title loan and use your car as collateral. When influencer marketing pays off and customers purchase your products, use the profits to repay the loan.

Social Media Marketing

Over 4.48 billion people are active on social media globally. Your prospective client logs into social media to interact with friends and check out brands and products. Build a social media presence to create brand awareness for your products and scale your startup.

Avoid selling your products on your personal social media accounts. Instead, create business pages and customize them with your brand name, logo, address, email address, and phone number. It's also easy to set up social media ads for a business page.

Which online advertising strategy will you implement first?